Who Owns Celsius? A Clear Breakdown of the Company Behind the Brand

Who owns Celsius? The CELSIUS energy drink brand is owned by Celsius Holdings, Inc., a publicly traded company on Nasdaq under the ticker CELH. PepsiCo distributes the drink and holds a minority stake, but it does not own the company.

Who Owns Celsius? Quick Facts at a Glance

Is Celsius a Publicly Traded Company?

Yes. Celsius Holdings trades on Nasdaq under CELH, and its share price moves daily like any other listed stock.

That single fact answers most of the confusion behind this search. There isn't one person or one private family running things behind the scenes.

Stock Ticker and Exchange

CELH is the ticker searchers usually run into when checking who owns Celsius. It's listed on Nasdaq, and pricing updates throughout the trading day.

What Being Publicly Traded Means for Ownership

In practice, "publicly traded" means ownership is spread across institutional investors, individual shareholders, and company insiders, rather than sitting with a single owner.

Exact percentage breakdowns by shareholder type aren't detailed in the sources reviewed for this article, so that specific split isn't stated here with false precision.

What Is Celsius Holdings, Inc.?

Celsius Holdings describes itself as a functional beverage company. It develops, markets, and sells its drink lineup rather than just licensing the name to someone else.

Corporate Overview

The company positions itself around energy and wellness drinks built without sugar, aspartame, or high fructose corn syrup.

That's brand positioning, not a governance detail, but it explains why the company exists as a standalone public entity instead of a private label under a bigger beverage conglomerate.

Headquarters

Celsius Holdings is headquartered at 2381 NW Executive Center Drive, Boca Raton, Florida. Teams researching consumer packaged goods companies commonly check headquarters location first, since it often clarifies which regulatory and market filings apply.

What Brands Does Celsius Holdings Own?

Celsius Holdings owns more than the flagship drink. The portfolio has grown through acquisitions over the past several years.

CELSIUS

This is the original and best known product line under the company, sold as Originals, Vibe, Essentials, and other variations.

Alani Nu

Alani Nu sits under the same corporate umbrella as CELSIUS, expanding the company's reach in the functional beverage space.

Rockstar Energy

Celsius Holdings acquired the Rockstar Energy brand in the U.S. and Canada in 2025. As reported by CNBC, the deal saw PepsiCo hand over the Rockstar brand in exchange for $585 million in newly issued preferred stock, which raised PepsiCo's stake in Celsius to roughly 11%.

Interestingly, this ran in the opposite direction many searchers assume, since the seller in the brand transaction was PepsiCo, not the buyer.

Is Celsius Owned by PepsiCo?

Not in a controlling sense. This is probably the most common misconception behind the search, and it deserves a direct, nuanced answer rather than a flat no.

Who Owns Celsius: Distribution Partner vs. Minority Investor

PepsiCo distributes Celsius products through its retail network, and it also holds a minority equity stake in the company.

According to Bloomberg, that stake rose to approximately 11% following a 2025 deal, up from an earlier 8.5% position PepsiCo first acquired in 2022. Holding a minority stake and acting as a distribution partner is not the same as owning or controlling a company.

Celsius Holdings still operates as its own publicly traded entity with an independent board and management team.

What's often overlooked is that a beverage giant handling distribution and holding a sizable stake can look, from the outside, like outright ownership when it isn't.

The Rockstar Energy Acquisition

The confusion likely traces back to this same 2025 agreement. Celsius Holdings bought the Rockstar Energy brand from PepsiCo, while PepsiCo simultaneously increased its investment position in Celsius, two separate but related moves within one deal.

Who Leads Celsius Holdings?

Chief Executive Officer

John Fieldly has served as Chairman and CEO since 2021, based on the executive listing reviewed for this article.

Other Key Executives

The finance, legal, marketing, and brand functions each have a named lead, which is fairly typical of a public company at this scale.

In practice, most public companies disclose leadership this way so investors can track accountability by role.

Recent Developments Related to Ownership

2025 Rockstar Acquisition and PepsiCo Stake Increase

The Rockstar Energy purchase from PepsiCo, paired with PepsiCo's increased equity position, was completed in 2025 and expanded the brand portfolio without transferring control of the parent company.

2026 Partnerships

Celsius Holdings signed a market agreement with Suntory Beverage & Food Spain and entered a partnership naming CELSIUS an Aston Martin Aramco Formula One team partner in 2026.

These are commercial and marketing agreements, not ownership changes, and it's worth keeping that distinction clear when reading company news.

Conclusion

Celsius Holdings, Inc. owns the CELSIUS brand and trades publicly on Nasdaq as CELH. PepsiCo distributes the drink and holds a minority stake but does not control the company. Celsius Holdings also owns Alani Nu and Rockstar Energy.

Frequently Asked Questions

Who owns Celsius energy drink?

Celsius Holdings, Inc. owns the CELSIUS energy drink brand. It's a publicly traded company listed on Nasdaq under the ticker CELH, not a subsidiary of another beverage company.

Is Celsius owned by PepsiCo?

Not fully. PepsiCo distributes Celsius products and holds a minority equity stake of roughly 11%, but Celsius Holdings remains an independently operated public company with its own board and management.

Is Celsius Holdings a public or private company?

Celsius Holdings is a public company. Its shares trade on Nasdaq under the ticker CELH, so ownership is distributed among institutional and individual shareholders rather than one private owner.

What other brands does Celsius Holdings own?

Beyond the CELSIUS brand itself, Celsius Holdings owns Alani Nu and Rockstar Energy, the latter acquired from PepsiCo in 2025.

Who is the CEO of Celsius Holdings?

John Fieldly has served as Chairman and Chief Executive Officer of Celsius Holdings since 2021, based on the company's published leadership listing.