Soraya Liora Quinn

Soraya Liora Quinn is the Head of Digital Strategy & Brand Psychology at PedroVazPauloCoachings, where she leads the design of conversion-first content, magnetic brand narratives, and performance-driven funnels for high-impact coaches and entrepreneurs. Blending emotional intelligence with data-informed strategy, Soraya brings over a decade of experience turning quiet coaching brands into unstoppable digital movements. Her expertise lies in positioning, story-based selling, and building communities that trust, convert, and grow. Before joining Pedro Vaz Paulo, Soraya scaled multiple 7-figure funnels and ran branding strategy for transformational brands in wellness, mindset, and leadership. She’s obsessed with the psychology of decision-making — and her writing unpacks how emotion, trust, and alignment power the entire customer journey. Expect her content to be warm, smart, and wildly practical — whether she’s writing about email automations, content psychology, or building a digital brand that actually feels human.