Soraya Liora Quinn

Soraya Liora Quinn

Soraya Liora Quinn is the Head of Digital Strategy & Brand Psychology at PedroVazPauloCoachings, where she leads the design of conversion-first content, magnetic brand narratives, and performance-driven funnels for high-impact coaches and entrepreneurs. Blending emotional intelligence with data-informed strategy, Soraya brings over a decade of experience turning quiet coaching brands into unstoppable digital movements. Her expertise lies in positioning, story-based selling, and building communities that trust, convert, and grow. Before joining Pedro Vaz Paulo, Soraya scaled multiple 7-figure funnels and ran branding strategy for transformational brands in wellness, mindset, and leadership. She’s obsessed with the psychology of decision-making — and her writing unpacks how emotion, trust, and alignment power the entire customer journey. Expect her content to be warm, smart, and wildly practical — whether she’s writing about email automations, content psychology, or building a digital brand that actually feels human.

What Is Change Management? Steps and Examples

What is change management? It is a structured approach to preparing, supporting and measuring how people adopt new systems, processes or ways of working. Forbes described the ADKAR framework in October 2025 as awareness, desire, knowledge, ability and reinforcement when…